Division · Influencer Marketing
Fragrance marketing, creator first.
A specialist platform pairing perfume brands with reviewers, scent creators and short-form talent — built around the rituals of how people actually discover fragrance today.
What we do
Campaigns built for scent.
Creator matching
Hand-picked creators by audience, scent vocabulary and prior performance.
Campaign planning
Brief, talent, timeline and deliverables — structured end to end.
Short-form video
TikTok, Reels, Shorts and YouTube — content built to perform in-feed.
Performance tracking
Visibility into spend, reach, engagement and uplift per creator.
Campaign types
Three formats we run most.
Seeding
Targeted product send-outs to relevant fragrance creators with structured brief and follow-up.
Reviews
Paid or hybrid review campaigns with talent who already speak the scent language.
Launches
Coordinated launch waves around a new fragrance — multiple creators, a single moment.
Who it's for
Fragrance brands at every stage.
Niche & luxury
Houses building taste-led audiences.
Retail & inspired
High-volume ranges that need constant content.
New launches
First-90-days plans for a brand-new perfume.